Digital Marketing Fundamentals

Marketing online is no longer optional for any business. This course gives you a practical framework for understanding your audience, creating content they care about and choosing the channels that bring results, without wasting budget.

What you will learn

• Define buyer personas and map their journey
• Plan content that attracts and converts
• Apply the basics of search engine optimization
• Run social media and email campaigns and measure their impact

Who this course is for

Small business owners, freelancers, students and anyone starting a role in marketing.